Check Out Our New Access Control Deals for Our Trusted Partners

Check Out Our New Access Control Deals for Our Trusted Partners

We have a lot in store for you in April! You can find an awesome deal on ASSA Abloy products as well as numerous other solutions that will fit your specific needs through our vendor highlights. At Southwest Automated Security, we’re dedicated to helping our trusted partners get the products they need for a competitive price. Check out our April promos and let us know how we can help you today:

Get 5% Off All ASSA Abloy Products

We’re happy to announce that we’re now offering ASSA Abloy products to all of our partners. ASSA Abloy is a global leader in the access control industry and has solutions for government buildings, hospitals, schools, airports and so much more. Some of their solutions include access control, entrance automation, hotel security, identification management, mechanical and electromechanical locking, mobile access and security doors. Learn more about their products by clicking here.

Cutting-Edge Security Cameras from VOSKER

If you haven’t heard of VOSKER yet, we recommend looking into them today. Their cameras don’t require WiFi or AC power to operate, making them ideal for remote and hard-to-reach locations. VOSKER outdoor cameras are also weather and future proof providing your customers with reliable and scalable solutions for years to come. If you’re looking for a camera that can withstand mother nature, you’ve come to the right place. Their cameras are perfect for farms, marinas, vacation homes, cabins and construction sites. Click here for more information.

Bringing a New Age in Electronic Security with SCYLLA

SCYLLA has some of the most cutting-edge security solutions on the market. Their security systems integrate with existing infrastructure and proactively search for potential threats, anomalies, instructions and provides thermal screenings. Easily integrated with on-premise security servers and high-definition cameras, you can provide your clients with solutions that help with gun detection, thermal screening, perimeter protection and behavior recognition. For more information about SCYLLA, click here.

Getting the Job Done with Platinum Tools

For perfect installations, you need the tools you can rely on. That’s why at Platinum Tools, all of their products go through severe testing and consideration before they come to the market. Every Platinum Tool solution must pass three critical benchmarks: utility of function, quality of function and economic value. So whether you’re looking for an ER RJ45 Crimper or fiber optics, Platinum Tools has you covered. For more information, click here.

With all of these amazing solutions to choose from, we know you have questions. Luckily, our customer service-focused team has all the answers. We’re here to help you find exactly what you need for your unique situation. Contact us today to get ahold of any of these access control, security camera or premium tool solutions. Not a SAS trusted dealer? Click here to get started.

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Facial Recognition Access Control Products You Need Today

Facial Recognition Access Control Products You Need Today

This year has propelled numerous advancements in the electronic security industry, and one of the fastest-growing technologies in our industry today is facial recognition. People are looking for better ways to implement access control systems that provide them with the security they need while keeping their employees and customers safe. Facial recognition technology is here to stay, and it’s time to start to supply your customers with the high quality access control they deserve. Here are some of Southwest Automated Security’s favorite facial recognition security products:


Provision-ISR Facial Recognition Technology

Provision-ISR’s EC-001 contactless temperature testing unit can easily adapt to almost every situation for access control security. It has a built-in camera that recognizes faces, takes temperatures and checks for masks. Its sleek design and small footprint allow for easy installation wherever your customers require this level of security clearance. Some of this product’s other features include a 1/2.7” CMOS sensor, true-WDR (120dB) / BLC / HLC, 3D noise reduction, 0.3-0.5m measuring distance and a micro SD card that holds up to 128GB of local storage. 


UNV Creating a Safer Environment

UNV has developed the OET-213H-BTS1-BD face recognition access control terminal for commercial and consumer settings. UNV’s access control terminal makes it easy to confirm temperatures and personnel information from a distance of 1-4cm. Their terminal is also built with a deep learning chip that supports local offline recognition (up to 10,000 face capacity), has an accuracy of about 99% and can recognize faces in about 0.2 seconds. It also supports card and QR code entry while also working as a video capture unit that supports ONVIF protocol. 


Your customers are looking for solutions that will create a safer environment for everyone. We offer the best access control technology from biometric and tag readers to facial recognizing cameras and phone entry systems. Let us help you find the perfect solution for your customer’s needs by providing you with access control, CCTV, gate operators, hardware and so much more for every situation. Contact us today or to learn more about what we can offer you. 


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A Thanksgiving Letter from Jeff Goodwin to His Partners and Employees

Southwest automated thanksgiving letter from jeff goodwin

Thanksgiving is a time to look back, remember and reflect on everything from the previous year. We wanted to share with you a Thanksgiving letter from Jeff Goodwin to his partners and employees. At Southwest Automated Security, we have so much to be thankful for. Please take the time to read this Thanksgiving letter and think about the things you are grateful for during Thanksgiving 2020.

A Thanksgiving Letter from Jeff Goodwin


Hello to everyone who comes across this letter,

This year has been one of the most challenging years we’ve faced as a company. There is so much to be thankful for and so much to look back on as we look forward to the bright future at SAS.

The first thing I’m thankful for is my best friend of 28 years, my wife, Debra. She is my soul mate and my life, and I wouldn’t be here without her.

As we have endured all of life’s lessons before and during the pandemic in 2020, we have so many reasons to give thanks during Thanksgiving. As an employee owned business, part of this letter is a dedicated thank you letter to employees for hard work. Thank you to the employees here at SAS. Without the mentorship, the determination to persevere and the dedication to being a proactive customer service-focused team, we wouldn’t be in today’s position. I have grown to know all of you not only as teammates but also as a family. This Thanksgiving letter is for everyone at Southwest Automated Security who finds joy in their work and takes this opportunity to make every day better than the last.

I would also like to dedicate this Thanksgiving letter to our partners. Without you, we wouldn’t be able to wake up every day doing the thing that we love. You allow us to make a difference in people’s lives with high-quality electronic security products. I am so thankful to have the opportunity to work with you, and I know the team at SAS loves every second of their day because they know they’re making a difference in your life. Thank you for being with us through these difficult times and I can’t express how excited the team and I are to see how our partnership grows for years to come.

It goes without saying how grateful the team and I are for all of our security vendors. Thank you so much for trusting us to supply our trusted partners with your high-quality products. We are so thankful to represent your brand every day and help others find solutions through your products. Thank you for trusting Southwest Automated Security with your security solutions, and we can’t wait to see where we’ll be with you by this time next year.

Last but not least, I would like to thank all of the first responders, front line workers and the men and women who have dedicated their lives to save others during the pandemic. Your sacrifice reminds all of us about how precious our lives are, and you inspire us to be thankful for the abilities we have to make a positive impact on our community. Thank you for all of your hard work and dedication.

To my immediate family, extended family at SAS, our trusted partners, our vendors and the men and women serving their community, thank you for everything. I hope you have a blessed and happy Thanksgiving.


Jeff Goodwin


There is so much to be thankful for during this time of year. Thanks for reading, and contact us to tell us what you’re thankful for. Check out our previous Thanksgiving video from our team by clicking here. And for more videos for Southwest Automated Security, visit our Youtube Channel.



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Frightfully Good Access Control and Modular Crimper October Promotions

Frightfully Good Access Control and Modular Crimper October Promotions

It’s time to announce our October promotion for our trusted partners. During October, we’re excited to help you save on access control and modular crimper products. Save big on select UNV, TRINE and Klein Tools products from Southwest Automated Security. And if you need gate operators, hardware and barrier gates, you’re in the right place! Here is a sneak peek at our October monthly promotions:

Scary Good Access Control and Klein Tools Deals

From now until October 31st, you can save 10% on your purchase of a UNV access control terminal and any TRINE electric strike product. We’ll even throw in a free 1000’ box of CAT5E that perfectly matches our Klein Tools deal. When you purchase a Scout Pro 3 LT Tester, we’ll throw in a free Pass-Thru Modular Crimper that lasts up to 2,000+ cuts. Don’t miss out on these deals and contact your local SAS branch today.

Gate Operators that Have Monster Strength 

From Viking Access Systems, we are highlighting their E-4 residential swing gate operators. These gate operators can hold up to 800lbs, operate in extreme temperature conditions and come with a two-year residential warranty. If you need gate hardware, Comunello is one of the best companies because of its wide range of solutions and use of quality materials. For components for sliding, cantilever and swing gates, contact your local SAS dealer today.

 Gate Barriers to Keep the Tricks Out

We’re excited to announce a new edition of automatic gate barriers from FAAC. The two new additions are the B614 and B680. Perfect for residential or commercial operations, you can’t go wrong with either one of these barrier gates. If you’re looking for tough access control gate hardware, Lockey USA has an industry-leading Edge Panic Shield Kit, which comes with pre-drilled holes for any hardware.

From access control to gate hardware, October is the month to beef up your security products. Don’t miss out on any of our deals for the UNV terminal, TRINE strike products and Klein Tools product promotions. If you want to learn more about the products listed above, we want to hear from you. Not a trusted SAS dealer? Learn about the benefits of being one of our trusted partners and contact us today to find out how we can help your business.

Photo Sourced from Southwest Automated Security

Celebrating National Employee Ownership Month at Southwest Automated Security

Access Control Systems That Keep Your Workplace Safe & Healthy

October is National Employee Ownership Month, and we took a second to sit down and talk to a few of our team members about what it means to be an owner of a company. Here are some of the reasons why employees love sharing ownership at Southwest Automated Security, and what Employee Ownership Month means to them:

1. What does National Employee Ownership Month mean to you?

“National Employee Ownership Month means opportunity. We all have the opportunity to have a very significant impact at SAS. The more I do, the better it is for the company, but also, and most importantly, the better it will be for myself and my fellow employee-owners. I like to think about it as a rent to own situation. You are putting all of your time, efforts, etc. into something you are going to highly benefit from in the end. And that’s what ESOP month means to all of us.” – Javier Delgado

2. How do you teach employees to think like owners?

“We show them the difference between being a producer vs. consumer.  We also help them to understand how all the dollars make sense.  People tend to take care of things they own.  Sharing the vision and mission of the company with the team and letting them give feedback and have an active part in being a contributing factor of the decisions and directions of the business.” – Marsha’ Lee

3. What culture does employee ownership create?

“It creates a family atmosphere. We all have each other’s best interests at heart since it is also our best interest. It’s also family-oriented since an ESOP plan naturally motivates you to stay long term, you can get the very best out of it. It seems like most people here are in it for the long haul because of that. I’ve met some of my closest friends here at this company that feel the same way I do, which again just seems to hammer home even more that it’s a family atmosphere.” – Paul Westerdahl

4. What advantages do employees and partners have because of employee ownership?

“Employees and partners alike see the pride we take in doing our jobs as effectively as possible. Partners see we are here for them because they are the ones that allow us to have success. We are here to help take them to the next level, which in turn takes us to the next level. Employees, among so many other things, benefit from employee ownership by means of a retirement plan. Most younger people never consider saving money for retirement. It’s something way off in the future that they can’t even begin to think about. This retirement plan builds money for retirement without any of us having to give it a second thought and that’s pretty dang amazing!” – Daniel Andermann             

5. What does employee ownership month mean for SAS and how are you celebrating?

“I feel like employee ownership month is just a great way for fellow employees to get to know each other, especially for SAS, having branches in several different states. We celebrate National Employee Ownership Month as a company by doing fun events and involving our customers and family.” – Patrick Mersch

We’re so excited to celebrate National Employee Ownership Month by serving our customers and spending quality time with each other. As we move into the final quarter of 2020, we’re looking forward to seeing our company grow, develop and better serve our team and customers. For more information about Southwest Automated Security, contact us today. 

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How to Start a Security Installation Business

How to Start a Security Installation Business

Starting your own security installation business comes with a lot of perks, but it won’t be as simple as opening up your shop. There is a lot of planning, preparation and analysis involved with starting your own business. Luckily for you, the team at Southwest Automated Security is here to help you become one of the most sought after security installers in your area. Here is how we suggest starting your security business:

Common Problems with Small Businesses

Whether you’re focusing on selling CCTV security systems or you want to be a commercial security installation specialist, you have to keep in mind that nearly 70% of small businesses fail within their first ten years. We have found that the most common issues with small businesses are that they fall short in finding a high demand location, have poor management and experience problems with cash flow.

Before you open up your doors, make sure your community has a demand for the products you want to offer. This will require doing some research, as well as calling local businesses and asking them about their security preferences. Management requires a self-evaluation of your skillset. Things to ask yourself would be, “Have I managed a team before?”, “How did I face the challenges with my team?” and “What was my management result?”

Lastly, but most importantly, you have to have a stable cash flow for your business. One-third of companies fail because their costs become more significant than their revenue. In order to combat these issues, you need to find a way to minimize the time between purchasing inventory, installing equipment and getting paid for the project. This requires a lot of thorough planning, along with keeping clear and transparent communication with your team and customers.

Obtaining a License and Registering

After you’ve found a need in your community for security installation and you’ve developed a plan to manage your team while maintaining a healthy cash flow effectively, your next step is to obtain the correct licensing for your industry. From access control security systems to swing gate operator installations, you will need to have the right licensing and paperwork in order to operate within your state and under the federal government. You can view license requirements here.

Registering the name of your business, along with obtaining insurance, would come next. When you register your business, you establish a formal business name, create a business structure and obtain a federal tax identification number. To find out more about establishing and registering your company name, click here. If you need to find more information about a  business structure, click here.

Insurance is one of the most important pieces when you start your business. You want to be covered at all times for any situation that might affect your company’s health. Insurance will help you protect your team from injuries, unforeseen damages to the client’s assets and any other mishaps. For more information, check the laws and requirements in your area regarding insurance for security installation companies.

Security Installation and Distribution Partners

Now that you have everything from cash flow to licensing figured out, all that’s left to answer is how to set up a security company. Security system vendors will likely work with distributors to sell their products. It’s improbable that manufacturers will sell products directly from their website, so you will need to find a licensed distributor to help you find the right products for your business.

At Southwest Automated Security, we have been a trusted security installation distributor throughout the United States. We work with our dealers to find the perfect electronic security solutions for their business model. On top of that, we have exclusive deals and discounts for all of our electronic security dealers every month! Find out more information about becoming a trusted Southwest Automated Security dealer and the benefits of partnering with us.

Creating a security installation business is a lot of work, but partnering with us can make your life a lot easier. We pride ourselves on having a creative, proactive and customer service focused team. The SAS team is eager to help you with any questions or concerns you may have about starting your own business or finding a trusted electronic security distributor. Contact our team today to find out more information about what we can offer you.

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