A Year in Review from Southwest Automated Security

What happened in 2020 has affected almost every aspect of life around the world. We wanted to sit down, reflect and share with you a year in review from the team at Southwest Automated Security. As we examine the past, we look forward to the future and everything that will come with the new year. Here is our year in review and what to look forward to as a trusted SAS partner: 


Our Heartfelt Condolences to Our Lost Partners

We want to take a moment with you to pay homage to two partners we lost this year,  Jim Feemster from Gemgates and Dale Wiggins from Dale Wiggins & Co. While it’s difficult to say goodbye, we know their memories will live on with each of us. We extend our deepest condolences to their families and friends and hope they both rest in peace.


A Year in Review and A Year to Look Forward

With 2020 in the rearview mirror, we’re looking ahead to what 2021 has in store for all of us. Security trends for 2021 are heading towards automation, AI integrations, facial recognition and so much more. As we continue on this journey together, we’re going to make sure that all trusted partners are in the loop with current industry trends. Stay tuned for what’s to come during 2021. 


Company Expansion into Charted Territories

We’re excited to set course on a number of new adventures for our company. As we move through 2021, our company will be looking to expand in various locations nationwide to help serve a broader range of security dealers. Not only are we excited about the possibility of expansion, but we’re also going to introduce new, high-quality electronic security products to our product line. To say we’re excited about 2021 would be an understatement. 


2020 has been a tough year, but our team is anticipating a tremendous and exciting year for our SAS partners. Thank you for taking the time to read our year in review, and we invite you to read our Thanksgiving thank you letter from Jeff Goodwin before the end of the year. For any questions or comments, please feel free to contact your local SAS branch. 

Photo Sourced from Getty Images #1197901225

A Thanksgiving Letter from Jeff Goodwin to His Partners and Employees

Southwest automated thanksgiving letter from jeff goodwin

Thanksgiving is a time to look back, remember and reflect on everything from the previous year. We wanted to share with you a Thanksgiving letter from Jeff Goodwin to his partners and employees. At Southwest Automated Security, we have so much to be thankful for. Please take the time to read this Thanksgiving letter and think about the things you are grateful for during Thanksgiving 2020.

A Thanksgiving Letter from Jeff Goodwin


Hello to everyone who comes across this letter,

This year has been one of the most challenging years we’ve faced as a company. There is so much to be thankful for and so much to look back on as we look forward to the bright future at SAS.

The first thing I’m thankful for is my best friend of 28 years, my wife, Debra. She is my soul mate and my life, and I wouldn’t be here without her.

As we have endured all of life’s lessons before and during the pandemic in 2020, we have so many reasons to give thanks during Thanksgiving. As an employee owned business, part of this letter is a dedicated thank you letter to employees for hard work. Thank you to the employees here at SAS. Without the mentorship, the determination to persevere and the dedication to being a proactive customer service-focused team, we wouldn’t be in today’s position. I have grown to know all of you not only as teammates but also as a family. This Thanksgiving letter is for everyone at Southwest Automated Security who finds joy in their work and takes this opportunity to make every day better than the last.

I would also like to dedicate this Thanksgiving letter to our partners. Without you, we wouldn’t be able to wake up every day doing the thing that we love. You allow us to make a difference in people’s lives with high-quality electronic security products. I am so thankful to have the opportunity to work with you, and I know the team at SAS loves every second of their day because they know they’re making a difference in your life. Thank you for being with us through these difficult times and I can’t express how excited the team and I are to see how our partnership grows for years to come.

It goes without saying how grateful the team and I are for all of our security vendors. Thank you so much for trusting us to supply our trusted partners with your high-quality products. We are so thankful to represent your brand every day and help others find solutions through your products. Thank you for trusting Southwest Automated Security with your security solutions, and we can’t wait to see where we’ll be with you by this time next year.

Last but not least, I would like to thank all of the first responders, front line workers and the men and women who have dedicated their lives to save others during the pandemic. Your sacrifice reminds all of us about how precious our lives are, and you inspire us to be thankful for the abilities we have to make a positive impact on our community. Thank you for all of your hard work and dedication.

To my immediate family, extended family at SAS, our trusted partners, our vendors and the men and women serving their community, thank you for everything. I hope you have a blessed and happy Thanksgiving.


Jeff Goodwin


There is so much to be thankful for during this time of year. Thanks for reading, and contact us to tell us what you’re thankful for. Check out our previous Thanksgiving video from our team by clicking here. And for more videos for Southwest Automated Security, visit our Youtube Channel.



Photo Sourced from Getty Images #1188240999